The Simple Science of Copywriting
Become a better copywriter in less than two weeks
Get access now to unlock secrets, biases/heuristics, exercises, templates, and resources to help you become 10x more effective.
Updated: 8th February 2023
Dear Copywriter,
I get it.
You’re trying to become a great writer in a short amount of time.
Researching new formulas, looking for practice exercises, building your swipe file, watching hours of video content, subscribing to newsletters, and even investing in courses.
But here’s the problem.
Humans learn by doing not just by reading or watching.
Think of Gary Halbert, Claude Hopkins, Dan Sugarman, or even Alex Hormozi.
Do you think they spent thousands on courses, hours watching videos, and hoped to get better?
Absolutely not.
They spent a lot of time practicing.
And besides, most people don’t have the money, time, or desire to spend $5,000 on a course.
How many times have you heard “practice makes perfect”?
I bet it’s a lot.
This is why I want you to become an epic copywriter without wasting 40hrs on boring lectures or thousands on courses.
So I created The Simple Science of Copywriting to take you to the next level as a copywriter in the shortest time possible.
You get instant access to the resource hub (including swipe files), course material, practice exercises, frameworks, and corresponding explainer videos.
You will become a better copywriter in less than two weeks.
Let me define “better”.
Better = more clients, higher rates, better processes, frameworks, mental models, resources to help you win, and most importantly confidence.
If you’re serious about improving, you’ll know that $129 is as good as it’s going to get.
But you might also be thinking “what’s so special about The Simple Science of Copywriting?”
And I’ll get to that.
But first, Naval famously tweeted this.
How many courses have truly given you more leverage?
None.
That’s why The Simple Science of Copywriting will give you the leverage you need to go further, faster.
Every email has a module and a very specific task for you to complete.
You will get better.
And if you don’t. I’ll give you a 100% refund.
Ask yourself these questions right now.
- Do you need clear guidance on what to prioritize?
- Do you want to know which copywriting exercises actually work?
- Do you want access to an updated database of tools and resources?
- Do you want to save thousands of dollars wasted on courses?
- Do you want to find the right clients who pay top dollar?
- Do you want access to a list of proven cognitive biases?
- Do you want to become a better copywriter without spending 40hrs on video content?
If you answered yes to any of these questions then I can help you.
And I can do it pretty quickly.
I’m not going to string you along for months.
I’ll give you everything you need and I’ll do it in less than two weeks.
Everything you need (and more)
- Module 1: How to research like a Product Manager
- Module 2: Translating features into benefits (on steroids)
- Module 3: Copy work: 7-figure sales emails
- Module 4: Copy work: An important lesson from the best
- Module 5: Formulating headlines (in 35 seconds)
- Module 6: Cognitive biases & heuristics proven to increase conversion rates
- Module 7: Copy work: Slippery slope landing pages
- Module 8: Copywriting prompts to keep you sharp
- Module 9: Copy work: The crème de la crème of copywriting (important lesson)
- Module 10: Rewriting bad ads
- Module 11: How to test your copy in four steps
- Module 12: How to find copywriting gigs
- Bonus #1: 70+ useful resources from my personal database
- Bonus #2: 60+ heuristics & cognitive biases to increase conversion rates
- Bonus #3: 100+ headline formulas ready to save your hours of rewriting
- Bonus #4: 50+ copywriting prompts to keep you sharp
- Bonus #5: Landing page checklist
- Bonus #6: ChatGPT prompts
- **Every module comes with a worksheet and template
- **New resources added weekly
Frequently asked questions
Q. Who am I and why did I create The Simple Science of Copywriting?
Hi, I’m Luc 👋
The writer behind this blog.
I’ve built, bought, and sold a bunch of different internet businesses. The most recent one was an investing newsletter called Ticker Nerd.
But I’ve also been in your position.
I’ve spent hundreds of hours on copywriting courses. Some of them had gems, others were a waste of time. I can confidently say that only 5% of what I spent time learning was useful. Most of the time I would hand-pick the frameworks, resources, and formulas.
And most of my learnings came from experimenting with my own businesses. Where I had the freedom to test, fail, and learn. Most copywriters aren’t in the driver’s seat of a business so they lack some context and experience. My goal is to bridge that gap for you.
I surveyed visitors to my site for 30 days and here’s what they want help with most:
- 37% of users said they want to improve their copy skills
- 27% of users want to build their swipe file
- 23% of users want to improve their skills, build their swipe files and get clients
Q. Do you cover copywriting for physical and digital products?
Yes.
All of the exercises have a section for digital and physical products. The examples cover both.
Q. How is The Simple Science of Copywriting delivered?
The course is delivered via email through a platform called Daily.so. It’s one of the easiest and most intuitive platforms to use which is why I chose it.
You’ll receive an email daily (you can change the time and frequency) with access to the Module.
Each module will have an explainer, tutorial video, and a worksheet for you to take notes and complete the exercise.
Q. What if I only want access to the resources?
No problem.
The resources are valuable so I’ll run through them in the first module.
Most copywriting courses range from $497-$2,000+.
However, The Simple Science of Copywriting is only $129. This price is likely to increase once 50 copywriters have signed up.
Q. Is it worth the small investment?
No.
It’s worth a lot more.
Think about it for a second.
If you look at how much value $129 actually gets you as a consumer, it’s not that much.
You could get a pair of Nike Air Jordans, a decent pair of sunglasses, a good Herschel Backpack, and half a North Face jacket.
Can’t do much with half a jacket though.
And besides, consumer goods will never give you an ROI.
But you could increase your income in less than two weeks with access to The Simple Science of Copywriting.
Act soon because the price is increasing once 50 copywriters join.
Q. How is this different from other copywriting courses?
This is very heavy on the practical aspect. The goal is to help you become better, quickly.
I cover some essential lessons that will give you more direction and more leverage but you’ll still need to practice.
Other copywriting courses are very heavy on video content. I’ve tried to make this little to no fluff.
Q. How much time do I need to spend on the exercises?
This depends on the amount of effort you want to put in.
However, each exercise should take less than an hour. The research module will take the most time since you’ll need to speak with other people.
Copy work is a very popular technique used by writers to improve their flow, style, vocabulary, and ideas. You simply hand-write the best pieces of copy.
I’ve been doing this for a while and I can confidently say it’s improved my writing. The most noticeable difference for me is that my writing is more cohesive. This means I can write copy that acts like a slippery slope.
Q. I'm a beginner, will I benefit from this?
You need to have a basic understanding of what copywriting is and why companies need it. I’m not covering the basics of copywriting. The Simple Science of Copywriting is designed to help you become a better copywriter. It’s not designed to teach you how to write copy for the first time.
If you’re a complete beginner I highly suggest reading my blog posts first before signing up for this. Start with Copywriting 101.
Q. I'm a business owner, not a copywriter, will I benefit from this?
Business owners will definitely benefit from this. There are many modules that will help you understand your customers and business better.
If you’re a complete beginner I still suggest reading my blog posts first before signing up for this. Start with Copywriting 101.
Q. What kind of effort is required?
If you can’t dedicate one hour a day for 13 days then this is not for you.
You need to practice and you need to take the exercises seriously if you want the best results.
Q. Can I get the same information for free elsewhere?
Perhaps.
But you won’t be able to find all of it since I personally created many of the worksheets and exercises. And even if you do manage to find some of the resources online you won’t find them in less than two weeks.
My #1 goal is to make you a better copywriter in less than two weeks.
There is no fluff. I cut straight to meat and potatoes and give you exactly what you need to be better.
Q. I have more questions, who can I contact?
If you have any more questions feel free to drop me an email: luc@lucianoviterale.com ✌️
This 4-in-1 bundle will give you immediate access to copywriting secrets, biases, exercises and resources so you can become 10x more effective.